By James G. Brown
Booklet via Brown, James G.
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First released in 1998. Routledge is an imprint of Taylor & Francis, an informa corporation.
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Additional resources for Agroindustrial investment and operations
Bananas are sold on the basis of weight, and as the real prices for bananas rose in this protected market, consumers sought shorter bananas to keep the proportion of the food budget spent on bananas at a reasonable level. A market-oriented retailer identified this unsatisfied consumer want and sent the signal back to growers and shippers. K. market. , it contains air bubbles, or the ingredients have settled out) or the packaging and labeling did not meet the requirements of mainline customers. Such Page 15 basic factors as inadequately translated product information, poor artwork on the label, and inappropriate or unappealing brand names had a negative effect on sales.
The top of the market for fine green beans in the United Kingdom has been captured largely by Kenyan suppliers with "haricots fines" or "needle beans" that are merchandised through upscale restaurants or retailers of "quality" fresh produce. "Kenya Beans'' has come to signify a top-quality standard that other suppliers strive for. Kenyan produce is grown not only on larger farms, but also on small outgrower farms that supply firms that assemble, grade, and pack the beans for sale in the United Kingdom and other European markets.
Market Development: Some Examples of Success and Failure Market penetration and sustained profitable sales are the combined result of many correct decisions and successful actions. Most new marketing programs do not succeed. S. market each year, only about 5 percent are strikingly new and try to appeal to unsatisfiedor unrecognizedconsumer wants. The majority are extensions of existing product lines with attributes similar to those already available in other products. An estimated 80 percent of these new products fail to gain a sustained position in the marketplace.
Agroindustrial investment and operations by James G. Brown